Presenting 101

Santa Clarita College of the Canyons Performing Arts Center, image courtesy of Santa Clarita College

A Nuts & Bolts Series of Webinars

Brought to your desk by Western Arts Alliance
Taught by David Fischer, Broadway Center for the Performing Arts

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What does it mean to be a good arts presenter? Even newcomers recognize that planning, marketing, staging, and managing a performing arts series involves wide-ranging skills—from crunching numbers to finding an artistic vision, from developing a marketing plan to leading an organization, and much more. Presenting 101 teaches the nuts and bolts to effectively integrate the day-to-day tasks of sustaining a nonprofit with the conceptual work of curating a season. 

Tuition: $150 for WAA or California Presenters Members; $200 for nonmembers
Register three-five participants from one organization for only $350! It’s a great way to orient new staff, volunteers or board members. Contact for more details.

Who Should Take This Course?
Presenting 101 is an introductory to intermediate series of webinars for those new to the field or anyone that wants to review and update their skills. It's a great way to familiarize administrative, marketing or development staff within a larger presenting program and to learn more in-depth about what’s happening in the presenting side.

Course Details
Each of six webinars will be one hour and fifteen minutes in duration, and take place beginning at 10:00am Pacific Time on the following dates in 2015: June 17, July 1, July 15, July 29, August 12, September 16. Each webinar focuses on a core subject. Please note that enrollment is for the six-part series only.  

  1. Nonprofit Essentials (June 17)
    1. Mission, Vision, Values
    2. Nonprofit Structure and governance
    3. Strategic Planning
    4. Organizational budget and accounting strategies
    5. Ethics
  2. Programming Fundamentals (July 1)
    1. Presenter as Curator
    2. Conferences and Research – Finding Artists
    3. Booking Cycles/Timeframes
    4. Testing ideas within the community and your team
    5. The Back-Up Plan, tracking with the calendar and genre
  3. Contracts & Negotiation (July 15)
    1. Seat mapping and price tiers
    2. Budgeting for ticket sales, fees and appropriate expenses
    3. Offer Letter
    4. Contracts
    5. Negotiating with Integrity
  4. Marketing & Promotion (July 29)
    1. Marketing Plan
    2. Advertising
    3. New Media
    4. Sales and Dynamic Pricing Options
    5. Marketing on a Small Budget
    6. Public Relations
  5. Fund Raising and Presenting (August 12)
    1. Board Giving, Getting, Doing
    2. Donor Loyalty (major gifts and membership, a nod to Legacy Giving)
    3. Grant Writing
    4. Sponsorship
    5. Special Events
    6. Other revenue strategies (Government contracts and EDU services)
  6. Presenting 101 Practicum (September 16)

The final episode of the webinar is based on your needs and interests. Throughout the series, we’ll invite participants to submit scenarios, challenges, and breakthroughs and we’ll wrap things up with an exploration of the participant-submitted issues.

While the seminar can’t cover everything there is to know about presenting, it offers an excellent overview of the basics to mid-level needs, and an understanding of how to further focus your professional development to advance your work. We expect participants will use the workshop and accompanying resource materials as a launch pad for ongoing research and learning.

About the Instructor/Content Contributor
David Fischer is Executive Director of the Broadway Center for the Performing Arts in Tacoma, WA, and served formerly as the Executive Director of the Wells Fargo Center for the Arts in Santa Rosa, California. He has experience working in Urban Planning, County Government Arts Commission, California State Fair, and civic theater. He has served as a consultant or panelist for the National Endowment for the Arts, Washington and California State Arts Commissions, SF MOMA, National Park Service, and Opera America. His skills include overall management, artist selection, marketing, fund raising, governance, and community inclusion and equity. David's holds both an MFA in Performance and a BA in Film-Theater, plus a Business Management Certificate from Stanford Graduate School of Business. He has served on the WAA Board in leadership for many years and now serves on the CODA Council for WAA.

Presented in Partnership with California Presenters