When one generation gives, another begins give today
The best gifts are the ones that come full circle
Join 100 WAA champions in expanding the circle that connects artists, agents, and presenters across the West and the world.
Angelica Brunetti
“The mentors I’ve met through this community have generously shared their wisdom and helped me navigate the early stages of this business, giving me the confidence to grow and serve the artist I represent.”
Who we are
“The topics that WAA chooses to talk about are really vital to our community. They don’ t just focus on the transactional piece, but more on us as a field and individuals and what our responsibilities are in this work.”
— Sandy Garcia, Pentacle
“WAA is one of the few places where I can really talk to a group of likeminded people about the type of work I want to do and have other people just sort of get it. It’s a close-knit community, a nice community, and a welcoming one. I always look forward to WAA as the kick-off to my booking season.”
— Aisha Ahmad-Post, Newman Center for the Performing Arts
“I was invited to participate and share songs among the Native artists. The circle had poets, singers, storytellers, and comics who all left me with a feeling of hope. We stayed up all night and, in the end, put our prayers for our work in the tobacco that held our intentions. WAA created space for connection, and I left with a deep sense of gratitude and reminder of my work and why it is so important to represent and participate in spaces like WAA."
— Hector Flores, Las Cafeteras
CIRCLE UP! in Oakland September 8-11, 2026
When the economy gets tough, we don't retreat, we CIRCLE UP. Circle Up to share what's working. Circle up to solve what's broken. Circle up to route tours that none of us could route alone.
The Next Great Performance Begins Here
The first stop of the booking season where presenters, agents, and artists gather to build the future of live performance.
The best gifts are the ones that come full circle
Join 100 WAA champions in expanding the circle that connects artists, agents, and presenters across the West and the world.
Where business feels like family
The friendliest, most personal conference in performing arts. Every coffee conversation could lead to your next season anchor.
