Genny DeMerchant is the founder and principal of DeMerchant Artists Agency (DAA), a boutique Canadian agency representing exceptional touring artists across jazz, classical, roots, blues, world music, and family programming. Since entering artist management and booking in 2014, she has built a reputation for developing long-term touring strategies, cultivating strong presenter relationships, and helping artists build sustainable careers throughout Canada and internationally.

Prior to founding her agency, Genny spent 15 years working in arts marketing, audience development, programming, and communications with several respected performing arts organizations, including the Kitchener-Waterloo Symphony, Waterloo Theatre Company, Rose Theatre Brampton, and Centre in the Square. She holds an Honours Bachelor of Music from Wilfrid Laurier University and a certificate in Arts Management from the University of Waterloo.