Notes from a WAA Showcase Committee Member

Did you apply for WAA's Jury Showcase this year?

Are you looking for some general feedback on your application?

One of WAA's Showcase Committee Members has written an article on behalf of the Committee with feedback and suggestions for future applications.

Below is a snippet of the full article that is published in Western Ways, Spring 2016 edition. 

To read the full article, see here.

"...To start off, please know that what we are looking for are great artists making great work, and that we want to like everything we see. We understand that if we liked everything that was submitted it would make our job more difficult, but that’s ok. At the end of the day, it’s all about the work that is being made, and the more great work that is made, the better for all of us. We also understand that we need you doing what you do, for us to do what we do. Finally, some of us have been in your shoes in the past, so we know firsthand how it feels to be in this situation.


When submitting materials for consideration, follow the instructions and guidelines from the presenting organization. You want to make this as easy as possible for the staff that has to organize all of the materials, as well as for the committee reviewing them. This cannot be stressed enough. With that in mind, here are some do’s and don’ts to consider:


  • Make work that is amazing, great, powerful, beautiful, meaningful, engaging, entertaining, etc.
  • Spend the time and money to make quality videos. If you don’t know how to make good videos, find someone who does.
  • Make sure all video and audio samples represent you well. Edit them to highlight your best/most compelling/most engaging work. Make sure you get to the point in the first minute or so. Make a video that is no more than 3 minutes in length. If the panel is interested, they will look at additional materials.
  • Make sure your video represents the work you are looking to showcase and get booked.
  • Make sure the context of the work is evident from your sample.
  • Show live performances only.
  • Make sure the group we are seeing is the group looking to showcase, and with current members, if at all possible.


  • Do not use promotional videos. These may actually work against you.
  • Do not use studio-produced videos that are “performed” to a pre-recorded track.
  • Do not show the name of your group or management company anywhere in the video.
  • Do not include guests in your video if they are not part of the group looking to showcase.

With the main “Do’s and Don’ts” out of the way, it’s time to get to some technical direction. The videos we saw were all over the place, and it’s important to have some basic issues covered to make sure that you stand a chance of moving through the rounds."

Continue Reading the full article...