Meet the Emerging Majority, A Focus Group with Palo Alto College Students

Hispanics are the largest and youngest minority group in the United States. One- in-five schoolchildren is Hispanic. One-in-four newborns is Hispanic. Never before in this country’s history has a minority ethnic group made up so large a share of the youngest Americans. By force of numbers alone, the kinds of adults these young Latinos become will help shape the kind of society America becomes in the 21st century.

The Pew Hispanic Center, July 2013

To fully appreciate the impact of the emerging Latino majority, we need to understand Millennial Latinos (those aged 18-34). How do young Latinos consume popular culture, learn about new music, or engage social media? What motivates attendance in live performance? How does place of birth or language preferences effect cultural participation? What are barriers to participation? Our facilitator will lead a focus group of young Palo Alto College students as their share their cultural appreciations, participation and preferences.

Session LeaderBecky Arreaga, President/Partner of Hispanic marketing agency, Mercury Mambo, facilitates this focus group of young Palo Alto College students exploring cultural appreciation, participation and preference.