We know the Latino population is only getting bigger. We've got the numbers: 53 Million Latinos living in the U.S. making them 17% of the nation's population. But do we really understand their identity, experiences and communities? As we know, Latinos are not monolithic and when we dig deeper into their identity (how they identify as Latinos, immigrants and Americans), we can begin to understand the Latino experience. Join us as we discover Latino Identity (Hispanic or Latino?), begin to understand the complexities of Latinos through a segmentation and engagement model and explore practical ways we can connect with Latinos in our own communities.
Speaker: Mando Rayo is CEO and Engagement Strategist at Mando Rayo + Collective, a multicultural advertising agency based in Austin, Texas. Mando is an award winning Texas blogger and author of Austin Breakfast Tacos: The Story of the Most Important Taco of the Day.