Social Media Engagement Metrics & Analytics

Raising your Game: Social Media Engagement Metrics & Analytics

Monday, August 31, 9:30am - 2:00pm
Room: Mackenzie
Price:  Members $125.00 US / Nonmembers $150.00 US

Social media at its very best can ignite interest in an artist, deepen engagement, and propel ticket sales. And when artists’ dial in their own posts, the synergy with the presenter’s social media can be pure rocket fuel. But more often, social media feels something like a modern day Ouija board. How do we create social media strategy that is targeted, measurable, and effective?

Christina Oliver, Chief Digital Strategist for JHL, an Austin-based public affairs and communications firm, is a nationally recognized digital strategist who brings a cutting-edge digital and brand strategy to organizations, industries and campaigns alike. She’s also a gifted and passionate speaker.

In just four hours, you’ll learn how to find influencers and taste-makers, measure if and how your message is sinking in, explore platforms beyond Facebook and Twitter, and get your supporters offline and into seats!

Taught by Christina Gomez Oliver

Christina Oliver is the Chief Digital Strategist for JHL and leads all communications project teams. She comes to JHL with 12 years of experience in communications, project management, online strategy and legislative affairs. Prior to working with JHL, she served as the Digital Director for a grassroots SuperPAC and was a top digital strategist for the Democratic National Committee during the 2012 campaign. Christina has also served as Executive Director of the oldest and largest Latino legislative caucus in the United States and served in communications leadership roles for a variety of elected officials.

In 2014 she was featured as a “Rising Star” by Campaigns & Elections magazine. She trains organizations and corporations, both locally and nationally, on emerging technology, digital innovation and social media. This year she has been invited to speak internationally in Latin America and in Canada. 

Christina resides in Travis Heights with her husband, Jon. You can usually find her at a local Pilates studio, on Twitter or eating Tex-Mex at Maudie’s.