Did I Really Just Say That to a Reporter?
Media Training for Artists, Agents & Presenters
Tuesday, September 2, 10:00 am - 2:00 pm
ROOM CHANGE: Greenwood Room, Union Street Tower, 3rd Floor
Members $125 / Non-Members $150
This four-hour class will introduce you to some of the dos and don'ts of working with the news media in this new age of smartphones, 24-hour news cycles and Twitter. We will talk about why broadcast TV and radio still matter, and how the lessons you learn about talking to the news media can be applied to speeches, classroom settings and executive boardrooms. We will practice shaping messages, drafting talking points and do mock interview exercises in front of a video camera that are then played back for class review and critiquing.
Taught by Mitchel Benson
Mitchel Benson is associate vice chancellor, communications and media relations for the Los Rios Community College District, one of the nation's most respected learning institutions and the second-largest community college district in California. In his position, Mitchel coordinates strategic communications, multimedia, Web and social media efforts, media relations and marketing and advertising for the four-college district. He is also responsible for all district publications – electronic and print – and internal communications. He came to Los Rios in June 2013 after working at UC Davis for 8½ years in a variety of media relations, communications and marketing positions. Before that, he served as communications director for State Treasurer Phil Angelides, following a 24-year career in newspapers that started in Lincoln, Neb., and took him to Kansas City, Mo., then San Jose and Sacramento, Ca., where he opened The Wall Street Journal’s first bureau in the capital city. Mitchel has a master's degree in journalism from Northwestern University's Medill School of Journalism, and a bachelor’s degree in journalism from the University of Wisconsin-Madison.