Rob Tocalino is the Director of Marketing at the Robert and Margrit Mondavi Center for the Performing Arts, UC Davis. In his current role, he is responsible for all external organizational communications and strategy including advertising, public relations, and ticket office operations. As part of his work overseeing the ticket office, Tocalino has built successful revenue management and patron loyalty initiatives. He previously served as the Associate Director of Marketing for SFJAZZ, during which time he led a Wallace Foundation-funded effort to attract a younger audience for jazz. The resulting program, SFJAZZ Hotplate, is still in place at the new SFJAZZ Center. Prior to SFJAZZ, Tocalino served as the Managing Director of Lake Tahoe Shakespeare Festival.
Director (through 2022)