Professional Development Institute

WHETHER YOU ARE AN PRESENTER, ARTIST, OR MANAGER
new to the field or a seasoned professional, you will learn something new at the Professional Development Institute--WAA's tuition-based education program.

WAA's instructors are working professionals in the field who fill their classes and workshops with practical and applicable information.

Learn more and save! Take advantage of WAA's multi-class discounts. Pay full price for the first class you attend, and then take $15 off the listed price for each additional class. This discount is per person, not per organization, and applies to both the member and nonmember fees.

NEW DISCOUNT: Register one person for a workshop at full price and receive 15 percent off each additional registration from your organization for that same session. Email the office to get this discount.

TUESDAY, SEPTEMBER 2

Sell More Tickets & Raise More Money
Tuesday, September 2, 9:30 am -4:00pm
12:30 pm- 1:00 pm, lunch (price includes boxed lunch)

$200 Members, $230 Non-members

Learn how to turn a national study of ticket buyer and donor values into more successful programming, marketing, and fundraising in your organization. Segmentation models divide a market (in this case, arts ticket buyers and donors) into coherent groups according to habits, values, motivations, preferences, etc. These new models will fundamentally reshape the way we do business, gain new knowledge, and put that knowledge into practice.
(Limited to 40 participants)

Michael Blachly, Executive Director, UFL Performing Arts, University of Florida
Sara Billman, Director of Marketing & Communications, University Musical Society, University of Michigan
Deborah Rossi, Director of Marketing, UFL Performing Arts, University of Florida
Facilitated by Jerry Yoshitomi, President, Meaning Matters.

The taxation on money earned by foreign artists and attractions performing in the United States has recently become a burning issue for our field.

For the first time, the IRS will be teaching a day-long class for us which will cover all aspects of legal compliance, expressly concentrating on these non-resident aliens (NRA). The class will explore and explain the options we need to understand in order to answer the perplexing question "What is currently needed to pay these artists without undue taxation at the time of their engagement?"

Cecile Glunt, IRS CWA (Central Withholding Agreement) Program Manager, International and Insular Compliance, Collection Policy
Jeffery Gold, Senior Attorney, SB/SE (Small Business/Self Employed)(TBC)
MJ Moran, International and Insular Compliance Program Manager
Robyn Guilliams,Attorney, FTM Arts Law, concentrating in the fields of Arts & Entertainment Law and Artist Immigration

Mike Green, Owner/ Agent, Mike Green and Associates
Tom Iovanne, Executive Director, Washington Center for the Performing Arts

Welcome to the Market: Positioning Yourself for Success
Tuesday, September 2, 1:00pm-4:00pm
FREE for first time exhibitors/ attendees.

This NAPAMA workshop provides a critical overview of the market, navigating the conferences, professional ethics and protocol, and setting realistic short-term and long-term goals.

Steven T. Lerian, Executive Director, Kirkland Performance Center
Jennifer Morris, Siegel Artist Management
Cathy Pruzan, Artist Representative
Seth Malasky, Paradigm Agency

WEDNESDAY, SEPTEMBER 3
In-Conference Professional Development Session

Everything You Need to Know about e-Marketing
Wednesday, September 3, 9:30 am -11:45 am
$125 Members, $155 Non-members

Learn it all: e-Marketing, integrating conventional marketing online, Web writing styles, e-commerce promotion tactics, effective databases, search engine optimization, paid placement models and more.

Tim Harris, Director/ President, Internet Marketing NW

Federal Taxation and International Tours
Wednesday, September 3, 10:15 am -12:15 pm
FREE in-conference workshop, included in registration

Existing federal tax laws applicable to foreign artists are being fiercely enforced. Obtain practical information regarding compliance and procedures - from international treaties and Central Withholding Agreements all the way to final tax returns.

Presented in partnership with NAPAMA.

Cecile Glunt, IRS CWA (Central Withholding Agreement) Program Manager, International and Insular Compliance, Collection Policy
Robyn Guilliams, Attorney, FTM Arts Law, concentrating in the fields of Arts & Entertainment Law and Artist Immigration
Michael Blachly, Executive Director, UFL Performing Arts, University of Florida
John Luckacovic, Director, 2Luck Concepts