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Professional Development Institute
Learn more and save! Take advantage of WAA’s multi-class discounts. Pay full price for the first class you attend, and then take $15 off the listed price for each additional class. This discount is per person, not per organization, and applies to both the member and nonmember fees. Please check dates and times carefully. Some sessions start later on Tuesday, September 6, to allow same-day arrival, cutting down on time away from the office and family, and the cost of staying at a hotel. All sessions are located at the Albuquerque Convention Center, unless otherwise noted. ........................................... ¿ESTAN LISTOS?
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A SEMINAR ON THE LATINO AND HISPANIC PERFORMING ARTS
Presented in partnership with ArtesAméricas, a program of the University of Texas - Austin Interested in building a Latino and/or Hispanic series? Want to expand your Latino and Hispanic audience? Simply want a better appreciation for the Latino/Hispanic community? This seminar will offer a better appreciation for Latino and Hispanic performance and the understanding to meaningfully serve Latino/Hispanic Audiences. Seminar topics will include: performing arts traditions and aesthetics, resources, visa issues, Latino/Hispanic audience development, and marketing to Latino audiences. Perhaps most importantly, the seminar will explore the work of emerging and established Latino and Hispanic artists with audio and video samples, discussions, and conversations with guest artists. PEBBLES WADSWORTH, Director of University of Texas, Austin, Performing Arts Center
Large foundations shift their focus. Corporations merge. Family foundations come into being unannounced. As the external environment shifts, how do you prepare and position your organization for strategic fundraising? We will explore this question through participatory exercises, classic fundraising practices and current trends, including contemporary thinking about philanthropy and community. The exercises are designed to stimulate fresh perspectives on positioning your organization and approaching problems, as well as to give you the opportunity to exchange ideas with your colleagues. Bring your mission statement and your most significant fundraising challenge. NADINE STAFFORD, Arts Consultant
Artists, Agents, Presenters and Promoters in Partnership: a collaborative approach to working out the money! Until recently, there has been a sharp contrast in how financial negotiations are approached between the commercial and non-profit worlds. As traditional sources of funding dry up, non-profit presenters are beginning to share the risk with artists in a move closer to commercial models. Two veteran arts administrators will lead parties accustomed to being on opposite sides of a negotiation to common ground. You'll learn how to formulate budgets and find creative solutions to unusual problems, ending up with a toolkit of formulas and approaches for nearly any performance situation. You’ll learn about flat guarantees, split points, percentages, promoter profit, gross potential and other critical terminology. MIKE GREEN, Owner/Agent of Mike Green and Associates This in-depth workshop on artist representation is specifically designed for those early in their careers. Whether a new agent in an existing agency, an upstart company, or a self-managed artist, this workshop will provide a critical overview of the market, navigating the conferences, professional ethics and protocol, and setting realistic short term and long term goals. First time exhibitor attendees receive a complimentary year-long membership to North American Performing Arts Managers and Agents (NAPAMA) for the balance of 2005 and all of 2006, a $150-$300 annual value. This workshop is presented by NAPAMA. LAURA COLBY,Director of Elsie Management
Professional Development – In-Conference Session So you want to tour? It takes planning to go on the road and survive artistically, financially, and emotionally. This workshop teaches you basic management skills, including how to choose repertoire, set fees and a weekly budget, develop marketing materials, negotiate contracts, find presenters, and balance your time. Both artists and managers will gain pertinent information from this class. MARC BAYLIN, President of Baylin Artists Management |
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HOW TO PREPARE AND POSITION YOUR ARTS ORGANIZATION FOR STRATEGIC FUNDRAISING 
A COLLABORATIVE APPROACH TO NEGOTIATING FAIR PERFORMANCE DEALS