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Professional Development Institute
WAA's offers tuition-based workshops and seminars using some of the most knowledgeable professionals in the field as faculty. Pre-Conference PDI courses are scheduled during the first two days of the conference week, and In-Conference PDI is offered while The Commons and Exhibit Hall is open.
PDI course fees are not included in registration. Please see individual course descriptions below for pricing.
Learn more and save! Take advantage of WAA's multi-class discounts:
- Attendee Discount - Register for your first workshop at full price and receive $15 off each additional workshop.
- Organization Discount - Register one person for a workshop at full price and receive 15% off each additional registration from your organization for that same session. Email the office to get this discount.
Educational Strategies to Extend the Performance Experience
2:00 pm – 5:00 pm
Educational residencies, long a staple for touring artists and presenters, are especially important in the current environment when everyone is seeking just the right leverage for an engagement. In this workshop you will learn everything you need to maximize that leverage—and from Childsplay, one of the leading children’s theater companies in the U.S. You will get detailed instruction and templates for enveloping your audience in “360 Degree Performance” and for building academic partnerships that tie directly to education standards. You’ll leave the session with new ideas and models you can put right to work in your education and outreach program.
Patricia Snoyer Black, Director of Education – Artist Residencies / Childsplay
Jenny Millinger, Director of Strategic Initiatives / Childsplay
Fee: Members $125 / Non-Members $155
Welcome to the Market: Positioning Yourself for Success
Presented by NAPAMA
9:00 am – 12:00 pm
This in-depth workshop on artist representation is specifically designed for those early in their careers. Whether you are a new agent in an existing agency, part of an upstart company, or a self-managed artist, this workshop will provide a critical overview of the market, navigating the conference, professional ethics and protocol, and setting realistic short-term and long-term goals. First-time exhibitor attendees receive a complimentary one year membership to the association of North American Performing Arts Managers and Agents (NAPAMA).
Seth Malasky, Agent / Paradigm Agency
Cathy Pruzan, Artist Representative / Cathy Pruzan Artist Representative
Mark Smith, President / 1st Mark Artists Management LLC
Cathy Weiss, Executive Director / Del E. Webb Performing Arts Center
Fee: Free for first-time attendees; $75 non-members and returning colleagues
Arts Marketing: The Remix, Considering The Old and New in Recessionary Times
9:00 am – 1:00 pm
Uncertain times call for a reconsideration of your marketing strategies from the clearest perspective you can muster. What risks will you take? What new strategies, new tools, new opportunities will you consider? What existing efforts need re-evaluating and re-tooling? Enter Arts Marketing: The Remix, a seminar designed to help you generate fresh ideas—things you can do in your market with the resources available to you in these times. With special emphasis on new media and social marketing—from strategy to tactics to measurement—this seminar will offer a solid overview of established marketing practices tailored to help you consider how best to retain your existing audience while considering the risks and rewards of pursuing your potential audience.
Holly Ross, Executive Director / The Nonprofit Technology Network (NTEN)
Dave Webb, Programming / Mondavi Center for the Arts, UC Davis; Owner / David Marketing
Fee: Members $145 / Non-Members $175
Profit-Ability for Life: At Home, At Work, In Retirement
CANCELLED
We are an industry comprised of many small businesses. Presenters, artists, and managers—we are all struggling to make retirement a future certainty. NAPAMA has invited a team of financial advisors and planners to guide our exploration into the controllable and uncontrollable factors we are facing, what we can do now, and what to think about for the future. For this burning issue, NAPAMA introduces a team of financial specialists to discuss the planning processes and strategies of retirement.
Jacques Boubli, Financial Advisor – New York office / AllianceBernstein
Fee: Members $125 / Non-Members $155
Tips and Strategies on Federal Taxation for Foreign Artists
CANCELLED
Existing laws regarding Federal Taxation of Foreign Artists are now being more strictly enforced. Both managers and presenters need to understand the withholding requirements, learn to separate fact from rumor, and have the tools necessary to evaluate whether the dreaded 30% withholding on gross income can be reduced or even avoided completely. This session will give practical information regarding compliance and procedures, from international treaties and Central Withholding Agreements to filing tax returns.
Eleanor Oldham, Co-Director / 2Luck Concepts; President / NAPAMA
Robyn Guilliams, Attorney / FTM Arts Law
John Luckacovic, Co-Director / 2Luck Concepts
Robin Pomerance, Program Administrator / Cal Performances, UC Berkeley
Fee: Members $25/ Non-Members $35
“Let’s Make a Deal” – Negotiating Artists’ Fees in a Challenging Economy
9:00 am – 11:15 am
This course is for anyone negotiating performance contracts in today's economy, including executive directors, artistic directors, and program managers. This session is designed for first-time buyers and/or presenters early in their careers. We will look at a variety of deal options with special focus on the “split deal” commonly used in the commercial touring world. You will learn how to structure a deal, become familiar with the terminology (back end, royalty, guarantees, points, splits, etc.), how to make—and when to accept or not accept—an offer, how to approach the who's who at the major agencies, plus the pros and cons of working directly with an artist versus a manager or agent. Verbal agreements, offer letters, letters of credit, deposits for first-time buys, pencil holds, cancellations, and more will be covered.
Todd Walker, West Coast Agent / International Music Network
Evy Warshawski, Artistic Director / Napa Valley Opera House
Fee: Members $125 / Non-Members $155
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